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The Secret To Creating A Great Reputation For Your Online Business
Author: Alex Parker

The secret to creating a great reputation for your online business is so obvious that many
webmasters overlook it. I’m going to tell you the secret and then I’ll show you some ways to put
the secret into action.

But, first, what exactly is “reputation?”

Reputation is one’s character as viewed by the community at large. Just think of reputation as
being an opinion about a person, or a business, that is held by the general public.

Naturally, the aim of a webmaster is to create and build a good reputation. After all, if you and
your business have a good reputation then it means that people trust you. And, if people trust
you they will be more eager to buy whatever it is you are selling. They will also be enthusiastic
when telling others about your product or service.

The secret to creating a great reputation is simple. In order to build a great reputation you must
go out there and tell others what a great reputation you have. Yes. Shout it out loud! Tell
everyone you meet what a wonderful reputation you have in the __________ industry. (You fill
in the blank.)

I know. It sounds a bit ridiculous when you first hear it. But stop and think about it. How often
do you hear people on the street say something like “Dr. Jones has a fine reputation.” Well,
where do you suppose the people who are saying these things got the idea that Dr. Jones’
reputation is so grand? From Dr. Jones, of course. Or, from Dr. Jones’ television ads. Or, from
Dr. Jones’ brochures.

Webmasters, like other business owners, must be confident. If you don’t have enough confidence
to tell others about how great your product or service is then why should anyone else talk about
it?

So, let’s assume that you have the confidence and the touch of arrogance you need to begin
building your “great reputation.” How do you get the word out to the online community?

Well, the ideas are endless but basically you just need to advertise how great you are. Advertise it
any way you can. Keep it simple. For example, you could say something like “Visit
seemygreatwebsite.com. Our reputation is one of the best in the web design industry.”

Advertise your great reputation in ezines, on your website, on other websites, in banner ads, in
text ads and on discussion boards. Use testimonials from satisfied customers to boost your
credibility when you tell the world all about your great reputation.

Once you have started to gain a good reputation, how do you keep it? At a minimum, do the
following:

1. Provide a quality product or service: This should be obvious but some may need to hear it. If
your product breaks on the first use or if your service stinks then there’s no way to gain a great
reputation. Customers know when they have been scammed and they will let everyone else know
it too.

2. Provide quality customer service: Reply promptly to all customer problems and requests for
assistance.

3. Give refunds: If you absolutely can’t satisfy the customer then refund his money in a prompt
and courteous manner.

4. Conduct follow up customer surveys: Ask customers to complete a survey regarding your
product or service. Make sure to include space on the survey for general comments. Pay close
attention to statements made in this section. If a customer goes out of her way to write it out
then it is important information.

5. Donate to charity: If your budget allows, make a point of donating a percentage of your profits
to a worthy cause. Make sure you advertise this fact as much as possible. People love to feel
that they are helping others.

You really should try the suggestions you’ve read in this article. After all, as you may know, I
have a fabulous reputation in the online community.

Keep Learning and Keep Promoting!

Alex

*********************************************************************
If A 14 Year Old Can Make Money Online Then So Can You...
Visit #1 Ways To Make Money Online at Alex Parker’s website
at http://www.1-ways-to-make-money-online.com Subscribe to
the Make Money Online Newsletter. Just send a blank email to
mailto:makemoneyonlinenews@sendfree.com
*********************************************************************

About the Author

Alex Parker’s website at
http://www.1-ways-to-make-money-online.com caters to those who are serious about making money online.

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A Quick Note From The Publisher...

If you like the article above, you may be interested in the following article which is also related to Internet Income...

Don t Have Your Own Product You Don t Really Need To
"Don't Have 'Your Own' Product? You Don'tReally Need To!" copyright 2001 John Evans To make money on the Internet you need something to sell! Pretty obvious. And, you've probably read somewhere, many times, that in order to make the 'most' money, you need your own product to sell. Right? Yes! Well, maybe. There is so much information to be had on the Internet, where do you begin? Where do you get 'your own product?' It may surprise you to know that 'your own product' does not necessarily mean, or have to be , something you have written yourself! Does it? Look, when you go into a store, just about any kind of store, does the store owner manufacture all the goods you see? Of course not! He buys from a manufacturer, or wholesaler, or some other middleman. What does this have to do with you and Internet selling? Everything! What I'm getting at is this; you need something to sell - we all do. In the case of many of us online marketers, we sell 'information'. But not...
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