Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Posted on 24. Nov, 2011 by in Marketing

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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Forrester Research has predicted that in five years, billion will be spent on interactive marketing. This is equivalent to the amount that is spent on television advertising today. This makes digital marketing increasingly more important to understand and to know how to effectively employ.

Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in th

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